Showcolate was created in 2003, offering in a innovated way, the system of chocolate spinning wheels and the concept of fondue express. In 2004 the company grew fast, expanding to other Brazilian cities.

 

In 2005, the company reached the world market, installing stores in Portugal and in the States. Also in 2005 the company got the Excellence in Exportations Awards, from the Apex Brazil..

 

In 2006, Showcolate was elected by the Specialty Retail Report Magazine as one of the 25 most worthwhile companies nowadays in the American retail business. Still in 2006, opened the first store on Spain and another one in the States.

 

In 2007, the company improved its business to the Central America, opening franchises on Honduras and Panama. In the same year, Showcolate was pointed by a local magazine (Pequenas Empresas & Grandes Negócios) as one of the 10 biggest Brazilian franchises in the area of candy and coffe shops.